Ecom: The Future. AI, Innovation

UNIQLO: website remains key channel for customer. Acquisition Despite the growth of its mobile app, the brand’s primary audience in Europe and the US continues to engage via the website. In the UK, 77% of the digital audience uses only the website, compared to 81% in Germany and 78% in the US. The share of users interacting exclusively through the app remains relatively small. A comparison with other fashion retailers reveals that UNIQLO’s app lags significantly behind competitors in terms of active user base size. At the same time, website traffic continues to grow rapidly, particularly in Europe and the US.

Game as a new sales channel in eCommerce. “Paint by numbers” is a newly launched mobile game based on real paint-by-numbers designs from iFutureArt. But this is more than just a casual app — it is a direct sales driver. How the model works: Users color real product designs inside the game They experience the product → desire the physical version Move to marketplaces → complete a purchase Return to the game with renewed engagement This creates a closed growth loop: game → marketplace → game → marketplace A new promotion channel where content drives sales, and sales bring users back into the product. What amplifies the effect: Available everywhere: standalone apps for iOS and Android + bot versions (Telegram)+Web Low entry barrier — users can start instantly without installation Solo and multiplayer modes → retention through social mechanics Real iFutureArt designs instead of abstract content Notably, the entire game was built using AI. Not as a supporting tool, but as the core production engine — from logic to visuals. Why this matters: A new acquisition channel without paid traffic Conversion driven by experience, not product descriptions Fast and scalable content expansion Seamless integration of digital and physical products In essence, this is no longer a product page — it is an interactive product demo.